Dude, if success or failure actually hung on rhetoric (word-choice), there would be millions more start-ups "succeeding" today. "Failure is not an option" in t

Dude, if success or failure actually hung on rhetoric (word-choice), there would be millions more start-ups "succeeding" today. "Failure is not an option" in that one never explicitly _chooses_ failure. It just happens for a million different reasons. There are a million reasons why even a flawless gem of a productivity and time-management app won't make more money than you put into developing it. Ask the Chandler folks, incredibly smart and experienced people who set out to build the greatest calendaring/PIM/to-do-list eva... and failed.