> And then once they switch on advertising will be printing tens of billions a year. I’ve seen this said before, and I guess it might be true, but I don’t real

> And then once they switch on advertising will be printing tens of billions a year. I’ve seen this said before, and I guess it might be true, but I don’t really get why people would use Threads once there’s advertising on it — isn’t it being a better experience their main value proposition? And they’ve just spent the last few years teaching people how easy it is to migrate between these basically-interchangeable services…