There's a pretty strong argument to be made that most people playing Farmville are not, on the whole, having fun. Certainly the psychological prods that Zynga

There's a pretty strong argument to be made that most people playing Farmville are not, on the whole, having fun. Certainly the psychological prods that Zynga deploys to keep people constantly returning are not all (or even mostly?) fun-based. I also wonder how many treasured memories of hours spent clicking on cows the younger generation of current Farmville players will fondly recount to their grandchildren, many years hence. Of course there's a short-sighted argument that "people pay for it, therefore they want it, therefore they must be enjoying it" to justify this sort of stuff. It's a shitty justification, though, if you even think about how human psychology seems to work; no advanced study required. I guess there's always "if we don't sell it, someone else will, and they'll get all the money instead", as well, though that doesn't even really pretend to be creating a moral good anymore. [side note: sorry to seem to fire this at your short comment... it's a topic that troubles me deeply, and I'm leaving just this one comment in the discussion.]