For example of why it's not always so easy - Vanilla ice cream is being sold in the UK with 0 vanilla, 0 milk and 0 cream. No minimum milkfat requirements - the

For example of why it's not always so easy - Vanilla ice cream is being sold in the UK with 0 vanilla, 0 milk and 0 cream. No minimum milkfat requirements - they can use any fat they want. Products are confusing, we shouldn't expect people to know how today's industrial food process works.