First mistake was trying to market to _students_ And yet there's something to it. Of course it's a nothing market, from the standpoint of immediate revenue.

First mistake was trying to market to _students_ And yet there's something to it. Of course it's a nothing market, from the standpoint of immediate revenue. But the students will become professionals in just a few years, and if you can get them to not only use your tools, but to be thinking "this is just how its done" -- that, in theory, can help you establish your market. This was Venmo's strategy, apparently -- there's was a completely different vertical, of course, but they went for the "long game" in this regard, and it seems to have paid off for them.