I have to agree with you. Not having a proper, understandable documentation is part of what drives people away from Matrix, IMO. And shoving the ansible script

I have to agree with you. Not having a proper, understandable documentation is part of what drives people away from Matrix, IMO. And shoving the ansible script into people's faces is not a solution. I never used Ansible, and I won't start using it just because it's "easier" to setup Matrix with it, instead of setting it up by myself. All services I self-host are quite easy to setup, Matrix so far has been a bit more difficult, but not that hard.