A lot of people outside of Google don't take it's "Don't be evil" pledge seriously anymore but I know from talking to employees that it's still something Google

A lot of people outside of Google don't take it's "Don't be evil" pledge seriously anymore but I know from talking to employees that it's still something Google cares deeply about. Most of the people in this thread seem to analyzing it from an amoral, self-interested business perspective and twisting facts and circumstances to justify that narrative. I think the far more parsimonious explanation is that Google felt like it couldn't sit on the sidelines of the gay marriage debate any longer and still uphold it's values.