It's such a common pattern in technology - especially in VC-funded companies - that it's nice to have a single word to be able to discuss it concisely. In a way

It's such a common pattern in technology - especially in VC-funded companies - that it's nice to have a single word to be able to discuss it concisely. In a way it's not too different than old-school "dumping" of products at below cost to drive competition out of business only to raise prices once you have control of the market. Though with internet companies the "price" is often the volume of ads you end up getting exposed to.