I think its because SL is not growing wildly. Yeah, they generate $700M from the virtual economy, but what do they do with it? Without a focus on growing, there

I think its because SL is not growing wildly. Yeah, they generate $700M from the virtual economy, but what do they do with it? Without a focus on growing, there isn't as much of a focus on innovation. Plus, as the article states, they've tried a lot of things to get past the 1M active players number and haven't cracked it yet. This discourages them from trying anything expensive to stimulate growth, like improving building or implementing a more realistic physics engine to draw people into a virtual world that looks real and immersive. Simply put, it looks like they're unwilling to take any risks to make significant changes to SL.