The alternative is charging for the rental by the day but a huge proportion of your customers (who probably own a bmw) constantly complain that they’re being ov

The alternative is charging for the rental by the day but a huge proportion of your customers (who probably own a bmw) constantly complain that they’re being overcharged and they want a discount cause they don’t need the blinkers, and refuse to pay for them. I joke, but this persona is very real, and it leads you to this nickel and dime billing model.