It's a great question. For one of my product we spray and prayed, iterated fast and have not necessarily got/found PMF yet. For my products we are 'pre-sellin

It's a great question. For one of my product we spray and prayed, iterated fast and have not necessarily got/found PMF yet. For my products we are 'pre-selling' (which feels much much better): We've been reaching potential customers on LinkedIn, asking them for 15 mins to give feedback on our 'product' (at this point is just a sales deck). At the end of the 'pitch' we get feedback from the customer. We also explain that we're launching a pilot, and give them an opportunity to join the pilot. The pilot is paid (but cheaper than the public pricing will be), and it involves signing a v.simple 1 page contract/agreement which allows us to invoice them ahead of the 'launch'. For us, this has been incredibly effective at: - Understanding if this product hits a pain-point that customers are actually willing to spend budget on - Weeding out the 'weak' signals like 'I quite like it' (people who 'like' it but may never buy) - Giving us financial/commercial confidence, since we have invoiceable revenue guaranteed And what it feels like? It feels awesome! Sometimes, when you find somebody that really gets it, their body language and attitude is entirely different....they literally PULL the product from your hands (vs. you pushing it on them). They're asking questions like "when can we launch/try it", and "can I introduce you to X Y Z people, who are going to love this?". And they say things like "We're budget constrained, but there are tons of things I'd rather get rid of, to make budget for this" Happy to help if you have any more Qs