3 ms·
> The biggest challenge facing these climate tech industries right now is the chicken-and-egg problem. You can't make anything cheaper than the centuries-old fo
by outworlder 2y ago
> The biggest challenge facing these climate tech industries right now is the chicken-and-egg problem. You can't make anything cheaper than the centuries-old fossil-based competition unless you do it at scale; you can't scale it without offtakers; offtakers won't participate unless it is cheaper than the status quo.
That's the exact sort of thing governments are supposed to solve.
- regularfry 2y agoIt's also a marketing problem. As long as the product is a commodity, it's a margins game. As soon as you can differentiate it somehow there's room to be more expensive and still sell the product. Just as an example that might be incredibly terrible for other reasons, I can imagine Ikea selling, say, furniture with plastics made from this particular ethylene source. They might explicitly mark it up somehow saying "this chair directly offsets a week's worth of car driving", or whatever, and done right, with the right choice architecture, people might be willing to pay considerably more for it than stock. I am, as you can probably tell, no marketer. But part of the answer has to be to get it out of the commodity bucket.