How do you let the 99.999% of the population know that your site is better? I have seen friends and family now directly search in FB, if it does not return anyt

How do you let the 99.999% of the population know that your site is better? I have seen friends and family now directly search in FB, if it does not return anything satisfactory, they open the very default browser that came with their device and type the query in the address bar, now whatever the default search engine is on their device that came preset gets the traffic. Only people I saw manually typing the url are my office colleagues(mostly engineers of some sort), even management does the same(skipping the FB part obviously) and you can see it when they are sharing their screen and they want to search for something. To pull people out of google moat, first step is becoming their default search engine.