Ads delivered via LLMs will cost more to distribute, which means higher cost for the businesses purchasing ads, perhaps high enough to deter a lot of smaller ad

Ads delivered via LLMs will cost more to distribute, which means higher cost for the businesses purchasing ads, perhaps high enough to deter a lot of smaller ads customers, so I think we'll see an interesting dynamic appear there. Especially if the ad-laden SEO-boosted sites suffer from further enshittification of Search, which has been spinning in its own vicious cycle lately.