Google ingests almost the whole public web almost every day. I don't see any startup competing with them they might come out with a great algo or something but

Google ingests almost the whole public web almost every day. I don't see any startup competing with them they might come out with a great algo or something but will need the infrastructure and huge investments to compete. Even then after using Google Gemini subscription the last few months I think the problem is not Google search rather the web ecosystem as if google gives me most of the answers without having to click any link you and I might be happy but billion people living off those links directly or indirectly won't be happy.