You're making the post hoc ergo propter hoc fallacy. Posh coffee didn't become a "thing" because of starbucks. Starbucks became a "thing" because of emerging po

You're making the post hoc ergo propter hoc fallacy. Posh coffee didn't become a "thing" because of starbucks. Starbucks became a "thing" because of emerging posh coffee trends, which created a market for starbucks in the first place. The thing you're missing is that, you go to a starbucks, which promises to sell you posh coffee, but it may be good, or it may be crap, and it's all down to luck whether the barista gives a crap about your "posh" coffee. Whereas if you go to a small business owner whose business is posh coffee, you can probably expect a great coffee (or if they don't, then you expect the place to soon go out of business)