> I am hearing this argument a lot, but I don't really get it. My grocery store forces me to make a lot of decision when it offers me 7 kinds of ketchup and 20+

> I am hearing this argument a lot, but I don't really get it. My grocery store forces me to make a lot of decision when it offers me 7 kinds of ketchup and 20+ kinds of cereal, but no one says "I am avoiding large grocery stores because they force me to make too many decisions". I say that all the time. I hate decision paralysis. I'll specifically buy stuff in ways (such as online order + pickup) that I don't have to look at tons of different products.