Let's assume FB will cover Microsoft's old turf. That said, I wouldn't want to work through FB/MS anyway (think MS Certs, 'corporate dev bloat' with SharePoint

Let's assume FB will cover Microsoft's old turf. That said, I wouldn't want to work through FB/MS anyway (think MS Certs, 'corporate dev bloat' with SharePoint... Now... FB Job Auth API). And I might be able to leverage my 'brand aversion' to isolate dev shops I do wish to work under. They probably would prefer it that I not allow the 'excess' of FB into my life anyway. Or they might simply find FB's brand generally repugnant. All in all, FB won't be leading tech-intersect-science innovation (designer drugs through cool UIs, all the NP-hard problems that come from dual hypertext/image cool URIs, neural networks and actual utilities and ecological solutions). FB, at best, will be the ID/human-auth system for SpaceX. FB has inherently limited itself to custodian software. Keeping the 'human namespace' tidy. Boring. Like MS and its 'hardware philanthropy' FB just wants to be present with the path of least resistence. MS succeeded with its imperative to put hardware everywhere, and they naturally earn market victory with that. Well, now humans are the new hardware, and FB is approaching that model. 'Desperation' should be determined based on how closely FB mirrors MS's Moore's Law Model. That would presuppose artificial shaping of the market (something along the lines of eugenics-thinking). There will still be innovation, and that's what we will compete for.