Nothing is ever unlimited. We used to offer unlimited things because, like, how many could each customer really use? Turns out, enough to break the system. Ever

Nothing is ever unlimited. We used to offer unlimited things because, like, how many could each customer really use? Turns out, enough to break the system. Every. Single. Time. Start with sane limits. You can always increase them later. Rolling back after the cat is out of the bag is much more difficult. Put a cap at 1k or 10k.