It’s not about Eastern versus western. It’s more that most Chi Fi is just bad. There isn’t a real differentiator to most products so they just make a marketing

It’s not about Eastern versus western. It’s more that most Chi Fi is just bad. There isn’t a real differentiator to most products so they just make a marketing splash when released and then are forgotten. Maybe Hifiman is the exception. And there are some occasional good IEMs if you like their signature. I also see more experimentation with new driver types like bone conduction in Chi Fi. But if you want reasonably accurate sound reproduction (with your preferred signature on top of that) and high build quality with consistency unit to unit, you probably need to look at brands that seem “old” like Shure, which often can just be made to sound the way you want with equalizer settings. On the IEM side there are also some great brands in the Pacific Northwest of the US like Campfire Audio, 64 Audio, and Fir Audio.