I was a bit turned off by the Spock sign up process myself, but for different reasons. First, the invite email was extremely vague - "a new search engine that

I was a bit turned off by the Spock sign up process myself, but for different reasons. First, the invite email was extremely vague - "a new search engine that organizes information around people"? I thought it might be a new human-assisted search site (something which has been in the news a bit lately), but wasn't sure. Second, clicking the invite list brings you to a very basic sign-up page with no information. As I went through the sign-up process, I really wasn't sure what I was actually getting myself into, but since I'm pretty trusting I just went ahead anyway. Once I finally got to the site, I still didn't know what it was, but I recognized that it was some sort of search engine, so I typed in a search for a bookstore I like and got one result - a person who said they liked something or other which happened to use the same word as the bookstore's name. In the end, I really wouldn't have known what was going on at Spock if my friend didn't send me a link to an article about the site which nicely explained what it was. It's actually a pretty interesting idea, and I can see that the site would work better once more people sign up. Still, Spock needs to work on their user experience, especially on their sign up process. (Additionally, although far less important, they need to work on their icon: their little person favicon looks exactly like the calvin klein logo.)