"... The bet, in short, is that the map is about to become the interface to many of the things people do on the internet – and that the company that controls th

"... The bet, in short, is that the map is about to become the interface to many of the things people do on the internet – and that the company that controls this interface could one day own something as prevalent and powerful as Google’s simple search box ..." Remember one thing, "ground-truth"... the representation on the map may/may not show what is really on the ground.