4 ms·

That guy looks lazy and bad at his job. Compare that ad to this famous Excel ad from the 90s. https://youtu.be/kOO31qFmi9A?si=Ww9i4FCxxpMj3YIs https://youtu.be

That guy looks lazy and bad at his job. Compare that ad to this famous Excel ad from the 90s. https://youtu.be/kOO31qFmi9A?si=Ww9i4FCxxpMj3YIs https://youtu.be/kOO31qFmi9A?si=Ww9i4FCxxpMj3YIs The guy in the Excel commercial comes off as cool, confident, and skilled at using Excel. Both ads show off the speed of the tool in high stakes scenarios, but the Apple one makes the user look like an idiot. Also the Apple ad shows everyone with macs, so he has no advantage over everyone else.

totetsu 2y ago
its like a French New Wave film
fxtentacle 2y ago
That Microsoft ad is 4 minutes long. That's too long to make it unskippable and I'm pretty sure most people would not watch it long enough to reach the punchline.
- notachatbot123 2y ago
  It would be easy to cut it down to a shorter runtime. This wasn't what OP was talking about though.
- TeMPOraL 2y ago
  It's unclear to me where would you even find such an ad in the wild? 4 minutes is ridiculously long for a single spot, even for TV in 1990s. I'm gonna guess this would be running on a loop on a trade show or something.
  - extraduder_ire 2y ago
    I think its gone out of fashion, but there was a trend for a while to produce a "full length" ad and edit it down to fit in tighter ad slots, or split it into multiple chunks and show parts of it across different ad breaks.
  - Someone 2y ago
    https://www.marketingmag.com.au/news/how-long-is-too-long-for-an-ad-apple-releases-9-minute-spot/ https://www.marketingmag.com.au/news/how-long-is-too-long-fo...: - In 2019, Apple released a three-minute ad online. The ad was called The Underdogs - In 2020, The Underdogs moved locations. […] The ad was seven minutes - On 11 March 2022, Apple released the third installment of the series. […] This ad spot is a staggering nine minutes long Looking at https://youtube.com/watch?v=JJwdhWM9d0Y https://youtube.com/watch?v=JJwdhWM9d0Y, there’s a fourth episode of about 5 minutes, taking total length to 26 minutes. I also remember there being an older televised Apple ad of over 20 minutes, but cannot find it.
TeMPOraL 2y ago
> The guy in the Excel commercial comes off as cool, confident, and skilled at using Excel. FWIW, everyone else in that video comes off as a bunch of idiots, so I'm not sure it's that much better.
- rockemsockem 2y ago
  I feel like if the person using the product you're selling looks like the only smart one then that's also a good look for the product.
namaria 2y ago
Both ads put together really highlight how the current 'AI' marketing trend is just that.
- rockemsockem 2y ago
  I'm not sure I follow, are you implying that spreadsheets were just a trend or that the Excel ad being so much better shows how AI can't measure up to Excel?

totetsu 2y ago

its like a French New Wave film

fxtentacle 2y ago

That Microsoft ad is 4 minutes long. That's too long to make it unskippable and I'm pretty sure most people would not watch it long enough to reach the punchline.

notachatbot123 2y ago
It would be easy to cut it down to a shorter runtime. This wasn't what OP was talking about though.
TeMPOraL 2y ago
It's unclear to me where would you even find such an ad in the wild? 4 minutes is ridiculously long for a single spot, even for TV in 1990s. I'm gonna guess this would be running on a loop on a trade show or something.
- extraduder_ire 2y ago
  I think its gone out of fashion, but there was a trend for a while to produce a "full length" ad and edit it down to fit in tighter ad slots, or split it into multiple chunks and show parts of it across different ad breaks.
- Someone 2y ago
  https://www.marketingmag.com.au/news/how-long-is-too-long-for-an-ad-apple-releases-9-minute-spot/ https://www.marketingmag.com.au/news/how-long-is-too-long-fo...: - In 2019, Apple released a three-minute ad online. The ad was called The Underdogs - In 2020, The Underdogs moved locations. […] The ad was seven minutes - On 11 March 2022, Apple released the third installment of the series. […] This ad spot is a staggering nine minutes long Looking at https://youtube.com/watch?v=JJwdhWM9d0Y https://youtube.com/watch?v=JJwdhWM9d0Y, there’s a fourth episode of about 5 minutes, taking total length to 26 minutes. I also remember there being an older televised Apple ad of over 20 minutes, but cannot find it.

TeMPOraL 2y ago

> The guy in the Excel commercial comes off as cool, confident, and skilled at using Excel. FWIW, everyone else in that video comes off as a bunch of idiots, so I'm not sure it's that much better.

rockemsockem 2y ago
I feel like if the person using the product you're selling looks like the only smart one then that's also a good look for the product.

namaria 2y ago

Both ads put together really highlight how the current 'AI' marketing trend is just that.

rockemsockem 2y ago
I'm not sure I follow, are you implying that spreadsheets were just a trend or that the Excel ad being so much better shows how AI can't measure up to Excel?