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> They're clearly meant to be humorous, and everyone gets that. It is not at all clear to me that the most-upset of these critics are among “everyone”. “Is th

> They're clearly meant to be humorous, and everyone gets that. It is not at all clear to me that the most-upset of these critics are among “everyone”. “Is the message that Apple Intelligence is aimed at the perpetually lazy?” This does not come off as a better-literate reading in context, either, I think.

llm_nerd 2y ago
Everyone understands they trying really hard to be humorous. You're doing a classic "you must not get it" bit when people find an attempt at humour stupid if not distasteful. Yes, we all get it, yet they're still stupid and the sort of ad I expect from Microsoft back in the Windows Phone days. As another comment mentioned, they're tone deaf if not dystopian: If this is the best image Apple could contrive for their AI features....Jesus Christ. As to the perpetually lazy bit, the ads are literally predicated on making a "humorous" situation around a thoughtless self-involved sociopath and the office clown. Supremely out of character for Apple, and they gave their agency too much rope.
- vundercind 2y ago
  > You're doing a classic "you must not get it" bit when people find an attempt at humour stupid if not distasteful I’m not, the couple links I’ve seen here, including this one, have been written as if the ads aren’t intended to be funny, and judge (and describe) them as if the ads are trying to straightforwardly communicate something, rather than being a particular common sort of humorous ad—and, perhaps, failing at what they’re trying to say and communicating the wrong thing, or being bad for other reasons, but that’s not how this piece comes across. I’m not wondering if everyone who doesn’t like them didn’t understand them, but whether the ones bothering to blog about it are misreading the ads? Has it just been the links I’ve happened to have followed on the topic here?
rchaud 2y ago
It's selling something that costs close to $1000 US. Humorous is fine, but couching the entire thing as a joke makes one wonder what is substantively different about it than last year's model.

llm_nerd 2y ago

Everyone understands they trying really hard to be humorous. You're doing a classic "you must not get it" bit when people find an attempt at humour stupid if not distasteful. Yes, we all get it, yet they're still stupid and the sort of ad I expect from Microsoft back in the Windows Phone days. As another comment mentioned, they're tone deaf if not dystopian: If this is the best image Apple could contrive for their AI features....Jesus Christ. As to the perpetually lazy bit, the ads are literally predicated on making a "humorous" situation around a thoughtless self-involved sociopath and the office clown. Supremely out of character for Apple, and they gave their agency too much rope.

vundercind 2y ago
> You're doing a classic "you must not get it" bit when people find an attempt at humour stupid if not distasteful I’m not, the couple links I’ve seen here, including this one, have been written as if the ads aren’t intended to be funny, and judge (and describe) them as if the ads are trying to straightforwardly communicate something, rather than being a particular common sort of humorous ad—and, perhaps, failing at what they’re trying to say and communicating the wrong thing, or being bad for other reasons, but that’s not how this piece comes across. I’m not wondering if everyone who doesn’t like them didn’t understand them, but whether the ones bothering to blog about it are misreading the ads? Has it just been the links I’ve happened to have followed on the topic here?

rchaud 2y ago

It's selling something that costs close to $1000 US. Humorous is fine, but couching the entire thing as a joke makes one wonder what is substantively different about it than last year's model.