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By using humor, I think Apple is attempting to avoid previous failures in the advertising space where consumers recoiled from the unsavoriness of using an AI to
by lsy 2y ago
By using humor, I think Apple is attempting to avoid previous failures in the advertising space where consumers recoiled from the unsavoriness of using an AI to replace a genuinely important interaction. In that sense it's kind of a clever way of alluding to consumers' potential use cases without taking on the commitment of standing behind those use cases, and leaving consumers ethically on the hook for their decisions to use these tools interpersonally.
On the other side though, it definitely portrays the AI user as a sort of slacker, which is an interesting way to advertise a tentpole feature.
- crooked-v 2y agoTo me it feels like the intended subtext there is "this stuff is meant to make your life easier sometimes, but we don't think it will revolutionize the world", which seems way more bearable to me than how a lot of companies are trying to push "AI" stuff.
- ethbr1 2y agoAgreed. Apple is dancing around the topic of labor replacment with a deft chuckle by starring the buffoon. Granted, some of these tack too far towards stupid to be relatable, but I get why they picked this approach. My bottom of the barrel so far was the "Write me a training plan to run a marathon" commercial. Because obviously sitting down for 30 minutes, and not the multiple months of sticking to a training regimen, was the blocker there...
- lancesells 2y agoThe first one is humorous, but the second is a little iffy (lying to your family). But the final shot of the mom is funny because she looks almost nefarious.
- from-nibly 2y agoSchrödinger's douchbag
- itsdrewmiller 2y ago> On the other side though, it definitely portrays the AI user as a sort of slacker I think this is called “meeting users where they are”.