You have to consider your audience, and of course there are exceptions-but I think you’re thinking of Linux the wrong way. Those PR messages are a form of mark

You have to consider your audience, and of course there are exceptions-but I think you’re thinking of Linux the wrong way. Those PR messages are a form of marketing in and of themselves. It doesn’t have to be a commercial on Fox during football on Sunday. You have to be authentic and speak to your audience.