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Please do not encourage developers to send push notifications that contain marketing messages, like a notification about a new version of the app. Rampant abuse
by dirtae 14y ago
Please do not encourage developers to send push notifications that contain marketing messages, like a notification about a new version of the app. Rampant abuse of push notifications in this way is ruining the push notification mechanism for developers that use them appropriately, because users are growing tired of being blasted with unwanted push notifications, so they reflexively reject push notifications when any app asks for permission.
Push notifications compete for user attention at the same level as incoming text messages and phone calls. Using them to announce a new version of your app is inappropriate, unless you think it'd be appropriate to call or text every user of your app to let them know about a new version.
Also, using push notifications in this way is arguably a violation of the App Store review guidelines, in particular:
"5.6 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind"