What if the packaging is designed before the website is live and the URL shortener link is something random off the internet? There's a lot of things that can g

What if the packaging is designed before the website is live and the URL shortener link is something random off the internet? There's a lot of things that can go wrong still. I did see for a while that instead of a website, adverts would show a search bar and the search term to use. Since that's how a lot of people interact with the internet, filling in e.g. "wicked.com" into google instead of the URL bar. Which is also why Google just combined the two in Chrome. edit for completeness: do not go to wicked.com, it's a porn site.