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But... there's nothing to learn. The publishers measure this, do A/B testing, and most assuredly, they wouldn't be making more money with fewer ads. Most visito
by equestria 2y ago
But... there's nothing to learn. The publishers measure this, do A/B testing, and most assuredly, they wouldn't be making more money with fewer ads. Most visitors are not blocking ads, and there's money to be made on every impression you cram onto the page.
The long-term side effect is that the prevalence of ad blocking is growing fast. But if you look at how Google and others are responding, it's likely that the publishers are going to make ad blockers harder to use, instead of designing delightful ad experiences for the average Joe.
- rectang 2y agoBack in 2003, my boss asked "what if we stack 2 banner ads at the top of each page?". It looked like poo, but I ran it and it increased ad clicks. Stacking 3 banner ads didn't help.
- MikeTheGreat 2y agoAs I post here on HackerNews (subtitle: News for Nerds. Stuff that- wait, no - nevermind) I'm kinda ashamed that it took me until now to switch to Firefox. I can't count the number of geeks and IT professionals who have told me to use FireFox over the years, and I'd never followed their advice. Chrome was great, until they killed whatever it was that made ad blocking work on YouTube. But ad-blocking seems to be going strong on Firefox, so maybe that's an option for folks?