Identity brands / companies who you imagine target the target you want to target and do it well. They don't have to be in your niche. In fact, if possible, get

Identity brands / companies who you imagine target the target you want to target and do it well. They don't have to be in your niche. In fact, if possible, get outside your niche's bubble. There are two keys: 1) Empathy. Do all that you can to imagine yourselves in the shoes of your potential customers. If they're typically using not the latest iPhone, on a not 5G connection then get a device like they have and simulate a 4G (or less) connection. 2) Listen. Marketing + advertising + sales is 50% speaking and 50% listening. Many brands focus too much on the former and not enough on the latter.