> Rule 4: Start with a learner persona > Rule 5: Differentiate yourself Rule 4 should be Rule 1. Comms Rules 101, effectively "read the room." Who is receivin

> Rule 4: Start with a learner persona > Rule 5: Differentiate yourself Rule 4 should be Rule 1. Comms Rules 101, effectively "read the room." Who is receiving your msg? How do craft your msg for them? Because as the saying goes "It's not what you say, it's what they hear." In this case, are there ppl who would be interested in my book? Am I willing and able to write that book in the way they need to get what they expect from it? As for differentiation, focus on Rule 1 (aka the current Rule 4). Write a damn good technical book and *that* will differentiate you. Along the same lines, a crap book will differentiate you are well. Good comms are simple, clean and direct. If you want to be creative, write poety or fiction.