Privacy is a vague term though. While Apple may have features to ensure that only you have access to your phone. They still run a very large ad network. Like

Privacy is a vague term though. While Apple may have features to ensure that only you have access to your phone. They still run a very large ad network. Like Google has a lot of features to avoid other people from logging into your account. That doesn't mean they don't track your activities and centrally log it.