The Internet and social media create the illusion that everyone is talking and making because people get as many 'votes' as they are able and willing to post.

The Internet and social media create the illusion that everyone is talking and making because people get as many 'votes' as they are able and willing to post. Face to face we see the people who are just listening and are perhaps bothered by someone who goes on and on. On most websites and social media platforms, sonmeone who is not posting is invisible. Historically the old web had 10 to 100 lurkers per commenter, and 10 to 100 commenters per person creating new threads or topics.