Power flows from controlling the media. Those who have that power lock out those who are outside the Overton Window, and the further they are outside, the more

Power flows from controlling the media. Those who have that power lock out those who are outside the Overton Window, and the further they are outside, the more they are locked out. Those who are out have to turn to fringe media in order to get their message out at all. But in the internet age, "fringe media" can become mainstream rather quickly - more quickly than the old gatekeepers can keep up. The gatekeepers think in terms of "we control these media, and they're the only media that matters", rather than "we control access to information, no matter via what medium. If there's a new medium that starts to become important, we need to control it." So the outsiders sometimes become powerful on a new medium, and then the medium becomes important, and now they're powerful on an important medium. In some ways, it's good that there's a way to do an end run around the gatekeepers. But in other ways, the people who do it are... often not the ones you would wish to have success at controlling any medium.