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There are plenty of brick & mortar stores at the $95 price point in my area. Warby Parker won my business because they had many more styles, better-looking glas
by SatvikBeri 14y ago
There are plenty of brick & mortar stores at the $95 price point in my area. Warby Parker won my business because they had many more styles, better-looking glasses (IMO), and a really strong guarantee (most other stores had a no refunds policy).
I had never heard of Zenni Optical until reading this HN thread, which goes to show you how successful WP's marketing is.
- pavel_lishin 14y agoThey did mention that glasses in physical shops come in two varieties: cheap and boring, or stylish and expensive. And I, too, am surprised at the lack of marketing done by Zenni; I swear by them now, since I always order the most minimalistic glasses possible - just a nickel's worth of metal to attach lenses to my face.
- SatvikBeri 14y agoAssuming that they have similar manufacturing costs, WP has tons of money for marketing while Zenni probably has almost none.