It is vendor lock-in. The cost of leaving is not in the SSD but the software ecosystem you'd be giving up if you want the same performance with other hardware.

It is vendor lock-in. The cost of leaving is not in the SSD but the software ecosystem you'd be giving up if you want the same performance with other hardware. The $1000 SSD is the rent or surplus they are charging by the virtue of their lock-in, minus the prevailing price of the a comparable NVMe SSD.