Your analysis of the source is misleading. The statistic reported is that the Kindle Fire captured .71% of web traffic as recorded by Chikita, an ad network. I

Your analysis of the source is misleading. The statistic reported is that the Kindle Fire captured .71% of web traffic as recorded by Chikita, an ad network. I'm not saying your conclusion is incorrect, but I'd like to see a more definitive statistic regarding market penetration. Overall, I agree; if Amazon's main goal is to drive content sales, I don't see why entering the smartphone market at this point is the best move.