Branding is where so many companies miss the mark. Nice to see someone explain it properly. Brand = customer engagement and experience. When you do it right,

Branding is where so many companies miss the mark. Nice to see someone explain it properly. Brand = customer engagement and experience. When you do it right, you get evangelism, customers who will spread your message, and growing network effects. I can't help but suspect that Ryan's strong branding expertise comes from a history in hospitality.