I think the article was trying to say that everyone running Gitlab is running the free version so they aren't a market with the necessary expenditure to be buyi

I think the article was trying to say that everyone running Gitlab is running the free version so they aren't a market with the necessary expenditure to be buying addons to the free product. This is like freemium^2. People aren't buying gitlab licenses because a) too expensive [1] and b) not needed for the functionality in the free product. [1] "too expensive" is in the eye of the beholder and requires visibility of ROI, COGS, and development velocity.