Yes, I acknowledged this point in the original post and I don't disagree that it is a substantial hurdle. One could have made the same argument for Groupon cir

Yes, I acknowledged this point in the original post and I don't disagree that it is a substantial hurdle. One could have made the same argument for Groupon circa 2009. Look at it now. (see: http://www.nytimes.com/2011/03/10/business/smallbusiness/10sbiz.html http://www.nytimes.com/2011/03/10/business/smallbusiness/10s... or their stock price chart) Here's an example competitor: http://www.onefinestay.com/ http://www.onefinestay.com/