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Maybe it was all marketing fluff all along and maybe I’m a fool, but I remember a time when companies like Apple and Google were young and when the companies we
by linguae 2y ago
Maybe it was all marketing fluff all along and maybe I’m a fool, but I remember a time when companies like Apple and Google were young and when the companies were idealistic. “Think different,” “The computer for the rest of us,” “Don’t be evil,” and all that jazz. Of course, these companies grew up and became global juggernauts with tremendous power. These companies have deviated from their humble roots and are now the powerhouses of the day. I don’t think Jobs or early Page/Brin or even early Zuck would be so obsequious.
I guess as these companies grew up, we, collectively speaking, need to grow up, too, and start thinking of these companies not as young, scrappy darlings and more as today’s titans, and treat them accordingly.
- talldayo 2y agoAs I get older, I feel less willing to give them the benefit of the doubt. It's very charming to imagine these businesses spending their formative years breaking bread with each other and acting innocent, but they had to move fast and break things to get where they are today. Jobs had a direct hand in Apple's offshoring that would turn out to be equal parts blessing and curse. Sergey Brin supposedly invented AdSense himself. Zuckerberg... well, the less that's said about him the better. And getting down to it, I don't think it's hard to imagine all of it as marketing fluff either. Humanist marketing fluff, sure, but written with the intent of selling products for certain. Who nowadays would accept "Think Different" from a company that releases the same 3 products every year, or "Don't be evil" from the most detrimental company in America? The Grubers of the world always looked like self-absorbed fools, but they went from being Bloomberg's crown jewel to Twitter (sorry, X) pundits.