I wonder if headline writers these days generate several permutations of a headline via GPT, and have some way of A|B testing the early readers to figure out wh

I wonder if headline writers these days generate several permutations of a headline via GPT, and have some way of A|B testing the early readers to figure out which one generates the most clicks (especially due to people clicking through to satiate curiosity of a freshly quizzical headline from what would otherwise have been an at-a-glance comprehensible one that would fail to elicit the all-lifegiving click.)