3 ms·

Wut? Better capabilities for customers, they reach more customers, more revenue = they may increase ad spending because they see it working

• TeMPOraL 2y ago
  Yes, but you want to minimize the "better" part so you get the extra revenue without losing your competitive advantage.
• exe34 2y ago
  it's also helpful to extract all the value at the current cost before incurring more costs.