3 ms·

As a counter to this: advertisers not knowing how to use the targeting options available to them != the platform can't target well. Saying that though, it does

As a counter to this: advertisers not knowing how to use the targeting options available to them != the platform can't target well. Saying that though, it does seem like as soon as I click one advert (either out of curiosity, or to waste obvious scam advertisers budget), I'm suddenly inundated with similar adverts. Worse I've clicked an ad, bought a product and still seen adverts for the same product from the vendor after the fact. I'm pretty sure there are ways for vendors to preclude such wasteful ad spend.

TeMPOraL 2y ago
> As a counter to this: advertisers not knowing how to use the targeting options available to them != the platform can't target well. Also, it's not like the platform is going to give advertisers access to its full capabilities. For one, they don't need to - they only need to sell the minimum it takes to keep the advertisers on board. Two, they wouldn't want some clever advertisers to extract juicy data indirectly and cut out the middleman.
- high_na_euv 2y ago
  Wut? Better capabilities for customers, they reach more customers, more revenue = they may increase ad spending because they see it working
  - TeMPOraL 2y ago
    Yes, but you want to minimize the "better" part so you get the extra revenue without losing your competitive advantage.
  - exe34 2y ago
    it's also helpful to extract all the value at the current cost before incurring more costs.
- richrichardsson 2y ago
  > some clever advertisers to extract juicy data indirectly and cut out the middleman What am I missing here? Don't you still need the platform to actually advertise on? How could I extract data and use that to advertise to someone?