4 ms·
They don’t have to be right all the time, just enough to make ROI positive.
by xuki 2y ago
They don’t have to be right all the time, just enough to make ROI positive.
- mulmen 2y agoI realize this is the prevailing wisdom but it is short sighted and simplistic because it ignores opportunity cost.
- dredmorbius 2y agoCould you expand on that?
- mulmen 2y agoSimply being positive does not mean it is ideal. Accepting the first approach that delivers a positive result could mean you miss out on other even better opportunities.
- HappMacDonald 2y agoFor their own needs, yes. For the purposes of satisfying the goals of government regulations, no.
- dotancohen 2y agoI don't mind them having a positive ROI. I do mind them spying on me and my children, even if they draw incorrect conclusions about what ads interest us.