Anyone who enjoys reading about the psychology of pricing should immediately check out Predictably Irrational by Dan Ariely if you haven't already. See the out

Anyone who enjoys reading about the psychology of pricing should immediately check out Predictably Irrational by Dan Ariely if you haven't already. See the outline/overview here: http://bookoutlines.pbworks.com/w/page/14422685/Predictably%20Irrational http://bookoutlines.pbworks.com/w/page/14422685/Predictably%... It's all about how people (irrationally) make price comparisons / value judgements / set expectations / etc, and how you can use this knowledge for good (or evil). Great reading for any B2B startup (or B2C I suppose!)