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What about marketing? How did you get your users? I mean I got that you have a great product and keep improving it and people will stay - but you have to get
by wilfra 14y ago
What about marketing? How did you get your users?
I mean I got that you have a great product and keep improving it and people will stay - but you have to get your users from somewhere.
Was it all just people who found the app organically in the app store? No PR or marketing of any kind?
- philippb 14y agoThe growth come all from organic search traffic in the android market. We haben't done any PR. We got picked up from some android blogs, but this will only give you a little extra traffic for a certain amount of time. We believe that search is a valid model for a utility app where people actually have a need/problem and can describe it in a search term. Multi language takes a big part to the success of a search strategy. We also translated the app store description to all possible languages, even if we don't have the app available in these languages. The user will then get the english version as default. For games and social apps growth has to come from within the app as search wont work.
- wilfra 14y agoWow. Well done. Android developers take note of this answer. Particularly the part about targeting search results in non-English languages!