I think authenticity is being hugely underrated as a factor for why Trump won. People inherently trust someone who is visibly flawed and speaks off-the-cuff. Th

I think authenticity is being hugely underrated as a factor for why Trump won. People inherently trust someone who is visibly flawed and speaks off-the-cuff. This preference for authenticity has always existed, but is extra strong as a reaction to social media.