Sure, but they don't all use the same algorithm, the same hyperparameters, etc. At some point, with sufficiently many hyperparameters being chosen, that starts

Sure, but they don't all use the same algorithm, the same hyperparameters, etc. At some point, with sufficiently many hyperparameters being chosen, that starts becoming a creative decision. If 5 parameters are available and all are left at the default, then no, that's not creative. If there are ten thousand, and all are individually tweaked to yield what the user wants, is that creative? Not to mention all of these companies write their own algorithms to do the training which can introduce other small differences.