I think curated experiences are the way to go for profitable travel niches. A site like AirBnB can connect people to places that are somewhat alternative, yet

I think curated experiences are the way to go for profitable travel niches. A site like AirBnB can connect people to places that are somewhat alternative, yet desirable locations: think Williamsburg, Wicker Park, etc..but adding experiences such as adding Free Parking, tickets to a play, or a prix fixe dinner in to a package you can purchase with one click seems to be a good value add on top of the accommodations. Sites like Orbitz will recommend things, but usually AFTER you have already expressed interest in your hotel and destination. And Jetsetter has some very interesting deals but I don't think the average couple/family can just go on a 7 night expedition milking their own goat milk and doing yoga on the mountain tops of Nepal or whatever experience they're pushing. Give me a nice pad in a cool 'hood with free parking and maybe a dinner at the latest Michelin recommended restaurant. That would be a site I would check frequently.